The Creative Economy: How People Make Money from Ideas Paperback – November 1, 2013

In excellent condition

The subject was a headline seeking, but the contents are not something new. What he wrote was something we all know and no real academic theory or thinking was there. Twenty years ago Peter Drucker, well known management thinker and my teacher at Claremont Graduate School taught a class, Innovation and Entrepreneurship. After this class he wrote a book on that subject. What we discussed at the class was idea and money and management. Today's book, the Creative Economy talks about what we talked about twenty years ago. The Creative Economy is a fancy word to attract attention and the content is an old idea. Just like people are talking about Cloud computing today. It is nothing more than outsoursing of services.Sure the book was written not by a scholar or a management practitioner, but by a reporter. The book's content was very shallow and no real philosophy behind it.