AcureShampoo Simply Smoothing Coconut 236ml

I’ve been using this shampoo for years. Great lather and smell. Leaves my frizzy hair smooth and silky. What’s really great is that it’s non-toxic. Would recommend.

Found the shampoo very watery and being that it's in a tube it's hard to control so you end up wasting a lot

NICE:Switched off of Dove to try out "safer" shampoos. Pleasantly surprised at this one's effectiveness! I'm not one to notice subtleties in the state of my hair or skin, yet I found after day 1 of using the Smoothing Shampoo that my hair felt noticeably softer and tamer. For context I have past shoulder-length, generally straight, Asian hair, but I've been finding more wavy/curly strands over time.LAME:I love coconut-scented stuff but this shampoo just smells veeery faintly sweet and cinnamon-y. Not a dealbreaker for me, but maybe more disappointing for others. To corroborate other people's reviews on the shampoo's consistency, it is definitely runny--reminds me of Elmer's clear glue, probably runnier. I do need to use at least ~1.5-2 tbsp worth of the product to lather up my entire scalp, so I imagine this tube will be done before the end of the month. It also loses its lather fairly quickly.BOTTOM LINE:This is a reasonably priced product and amount for how low its toxicity is. At worst it's runny and doesn't smell like much, but does deliver in softening hair. I'm pleased and will be buying again!

It’s very runny too liquidy almost like water. But it does the job. Cleans well and it’s all natural.

I got a smoothing treatment earlier this year and felt like it I could see more frizz every time I washed my hair, like it was disappearing way too quickly. I knew to use a sulfate free shampoo, but after closely reading the labels on my products, they all still contained some version of sulfate despite being labeled sulfate-free! I googled individual ingredients from my labels and learned I should be avoiding them if I wanted to maintain my smoothing treatment for as long as possible. Also, ever since my smoothing treatment it seemed like my shampoo just wasn't cleaning my hair well, it was always greasy (not at all the case before my smoothing treatment).I kept coming across a couple brands to be best for "smoothed" hair, but they all seemed to have a weird following that simply felt "paid" - like people were sponsoring the same 2 brands being sold as a set. I couldn't tell if the reviews were real and I also didn't want to buy both shampoo/conditioner without really needing them (my conditioner was fine). I stumbled across this shampoo being touted as very natural and having great reviews. Since I was familiar with the brand, it was affordable, and I could easily buy just the shampoo, I figured it was low-risk to try it.First, it lathers great for a sulfate-free product, definitely lathers more than my last shampoo. It smells great, but I only smell it in the shower. Not sure if I wish it would linger as my hair dried or not, but that's not a priority anyway - just noting it if that matters to anyone. My hair finally felt clean after this, for the first time after maybe 3 weeks of my other shampoo(s), this truly cut through all the oil in my hair. And now after using this for a full month, my smoothing treatment is going strong. I'm not seeing the same immediate wash-out I was feeling with my prior shampoo.I also think it's possible that the smoothing component of this shampoo could be masking the expected fade-out of my smoothing treatment, but that's a great thing! After 8 weeks since my treatment, I'm still able to air dry my hair with no frizz. I think my treatment is quoted to last 3-4 months so I'm curious to see how it responds with continued use of this shampoo. Maybe as my treatment dissipates this shampoo will prove to manage the frizz well enough that I won't need to repeat the smoothing treatment.When I run out of my existing conditioner, I'll likely buy the one from Accure since I like the shampoo so much. Oh and the packaging is fab, it looks like a Pantone chip!