The Magazine from Cover to Cover

Good book for starting out and having a basic idea of what to expect and what roles for any magazine startup but if you're looking for a purely digital magazine or "new media" type of magazine this book is not what you are looking for. This will give you valuable information enough to create a business plan and roughly estimate what you will be earning. It also has real life examples and interesting takes on different magazine styles.

it covers the history of beloved magazines and virtually everything you need to know to start as a magazine person.And the empales are great. Though you need more than a little patience to read it! It's long and sophisticated in some way.

Good

I’m editor in chief of a media company publishing more than a dozen magazines a month, and I refer to this book constantly for insight on all sorts of topics—and I’ve done so continuously for the last decade or so. Highly recommend, especially for smaller magazines