Start and Run a Successful Beauty Salon: A comprehensive guide to managing or acquiring your own salon
M**H
The Nuts and Bolts of Starting a Successful Beauty Salon
Sally Medcalf and Bijan Yousef-Zadeh's Start and Run a Successful Beauty Salon is an all-encompassing guide that provides all the necessary tools and knowledge to get your own beauty salon up and running. With a wide range of topics, including training and required qualifications, deciding the type of salon, layout and design, buying equipment and products, targeting clientele, types of treatments and services, staff management, financial considerations, and marketing/advertising for the salon, this book covers it all.More importantly, the language is clear and concise enough to be appealing not only to a beautician, but also individuals who are simply looking for a career change. Start and Run a Successful Beauty Salon will appeal to individuals of all skill levels, from beginners to the more advanced in the industry.Start and Run a Successful Beauty Salon stems from the experiences of Sally Medcalf, who has spent the past twelve years running her own salon, and Bijan Yousef-Zadeh, the brains behind the marketing and business aspect of the salon. Bijan, a speaker on the theory and practice of sales and marketing has started, run, and sold several businesses in the beauty industry.The authors are keen on making sure that people not waste their time in a profession that may not be for them. In other words, there is no doubt that this book is written with the audience's best intention in mind. There is an extensive questionnaire that poses questions about self-motivation, passion, time-management, working long hours, taking risks, effective communication, working under pressure, and more. For those who can answer yes to the majority of the questions in this questionnaire, the rest of the book is a goldmine of knowledge regarding the beauty industry.Furthermore, the audience is not coaxed into a mirage or illusion of false fame, or a make it rich scheme. Instead, Sally and Bijan clearly highlight the pros and cons of going mobile and working from home. From having the flexibility to work the hours you want to no commuting from work, starting your own beauty business can certainly have its perks; however, there is also no denying that working from home is isolating and you can never really escape from work.Questions you can expect to get answered from the book:What's the best location for the salon? How big should your salon be?What is the process in choosing the name for the salon?Should people buy, rent, or lease?What security services are required at the salon?Start and Run a Successful Beauty Salon is a must have for those who are interested in starting their own beauty business. This book will provide the answers to all your questions--and then some--and will definitely come in handy for reference once the start-up has launched.
M**D
Easy to read reference with lots of coverage
Pros:Great variety of topics, from designing your salon, qualifications to take, marketing tips, beauty and treatment types, running your business and more!Easy to readWell formattedGreat value referenceCons:None really for this price
A**G
Gift buy
Bought as a gift, helpful
C**A
Book
I got my order thank you
N**D
Interesting read
As described, arrived in good time, happy with item. Recommend goodHaven't got much more to write but need to fill the space
T**3
Good book
tells you lots about setting up your own business as well as linking it into running your own beauty salon.
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