Purple Cow: Transform Your Business by Being Remarkable

My company produces an American made fitness product called The Body Archer. We knew we had a winner but we were struggling with how to most effectively market our product. Seth Godin's book, "Purple Cow" was a real game changer for us. Seth is a marketing expert that many other marketing experts turn to for advice, and we now know why. His Insight about the major changes in people's buying habits that have taken place just in the past few years prompted us to do a total makeover in our marketing strategy and we're already seeing the positive results. We now have a page full of bullet points from Seth's book that we look at every day to keep our marketing effort on track. Even large, successful companies could benefit from this incredibly visionary book.

The reason this doesn't get five stars is because the first half of the book is really tough to read. But the second half pays off. It's not about many different angles but one strong theme. This is not a "one book that covers everything" type book but really talking about why so many products fail. It will definitely make you think and I HIGHLY recommend it to anyone who owns a business or is starting one because it's central theme can be the life or death of your business.

This book was definitely an eye opener as far as things that are little to no cost along with some psychology stuff in regards to customer service. Enjoyed it the only issue I had was that is was written in 2002 and doesn’t have a lot of advice on social media and how to stand out or utilize it. Good book just outdated.

Looking for some inspiration? Are you a bit confused as to why your product or service just isn't selling? Read this book and you will learn why. Godin is genius in everything he writes. Purple Cow defines "being remarkable." Differentiating yourself from the rest and being able to grab the consumer's attention.Highly recommended.

Great book about marketing and the changes that transformed it over the years into today's society. Very interesting!

Only the overall points are addressed in this book. Gives you a mindset of what direction to move in. Very good starter marketing book.

Happy With The Purchase

This book is really geared towards persons who are starting up their businesses or trying to increase their toehold in whatever their market is, and those that are not related to franchises or direct sales products. Even though I fall into the latter category, I did glean insight on how my company could benefit from this and in ways they are are already. I gifted this to a friend who is starting up her business from scratch. She is in a saturated market, and will need to really stand out like a purple cow, or die from being ordinary. Two of my favorite quotes are: "Safe is risky," and "Be remarkable."