Digital Marketing in an AI World: Futureproofing Your PPC Agency Paperback – May 17, 2019

Frederick wrote an excellent book that anyone owning a or working at a digital marketing agency should read.Because we are all aware that AI or machine learning is gradually taking over a lot of the (basic repetitive) work we've been doing for years and are wondering how to adapt our business models. AI also analyses big data much faster than any human can. When well coded it detects problems, challenges and opportunities faster and more efficiently than we humans can.A lot of digital marketers might be technically very savvy, but they don't know enough about basic marketing, branding, brand identity, communication strategy, positioning etc... And a brand needs all of this in order to be successful.Only using data to guide one's decisions (as AI does) or not using data sufficiently (as traditional marketing does) is a hemiplegic approach.Frederick's book indicates the journey every digital agency should set upon. Which ironically is based on knowledge found in good old fashioned traditional marketing and sales.

Fantastic easy reading, with insights into the ghosts of Google Past, Present, and Future.Presented in a manner that makes sense, allows you to relate, and provides plenty of dogear nuggets to refer back to in the future.I had the pleasure of meeting Fred at several Google events in the past and always found his insights valuable.This book gives you Fred, his insights, his experience and his thoughts in one tight format. There is true ROI from reading this book.PS. Not only did I buy the book, I got a bonus offer for the Kindle version that I bought to have it in hand digitally if needed.Eric Gehler- Google Premier Partner

Digital marketing is a world full of fake "gurus", but Frederick Vallaeys is one who knows what he's talking about and I always read his articles avidly. I'm many years doing PPC and still with lots to learn. "Digital Marketing in an AI World" is quite simply a must read if you are in this business and want to stay at the forefront. Heck, I gave it four stars and that's pretty good for me!I have one question I didn't get answered and one area I'm still unsure about.The question I didn't get answered was this. What happens if three competing businesses employ PPC managers of similar skills who all turn on Google's automated bidding for their main campaigns? Does this lead to a robot bidding war, increasing click prices and leaving Google the only winner?And the area I still have doubts about is the current efficacy of machine learning in PPC (and, frankly, elsewhere). Frederick is far more of a True Believer here than I am. I've tested Google's automated bidding many times, I really want it to work, but I have mostly been disappointed. A typical experience is: turn it on, wait a month for the system to learn, watch it perform for three months at the same level where I already had things, then go into a decline necessitating that I put it back on manual to fix it.Nevertheless, Machine Learning is still, well, learning. I expect this all to get much better in time. I expect Frederick's book to increase in accuracy the longer he keeps it in print. Smart! And, like I said, if you are in the business then you need to read it.

From his personal advertising tales of success/woe to his deeper understanding of Google’s advertising algorithms, Fred demonstrates a winsome mastery in this book not easily found in today’s world of PPC. As someone who knows Fred personally, I can vouch for his handle of the subject matter. He consistently stays ahead of the game in offering insights and assistance to PPCers struggling with automation. Read this book, ingest it, become a better PPC marketer!

This is essential advice for PPC Professionals and Agency owners on how to prepare and thrive in the world of paid search automation. I have heard over the years that Google's automation is going to put PPC Professionals and Digital Agencies out of business. Fred gives a roadmap on skills needed, a mindset shift and strategies to position yourself to work with and win using automation.

Easy to understand advice for digital marketing agency owners about the urgent need to learn how to best leverage machine learning / AI technology for optimal client results. Useful list of agency value positioning ideas for an AI-First World.

Fred is an industry legend. This is an excellent read and is critical for the modern agency to take to heart. Additionally, Fred’s real-world experience and examples make this book perfect for both new and experienced marketers.

After listening to countless videos and people this answered most questions of not all. Now I know why my ads perform well even though others criticize but get less results!

This books clearly gives the idea of what role u should play. We need to work in sync with the machine learning. U need to acquire new skills to get ur current job done and re skills urself to be future ready. Must read for all marketing experts.

The book itself contains amazing info for any PPC person but the author should really hire a copywriter next time. The book is really poorly written at times and sometimes hard to read because of it. (I found this statement to be particularly true during first few chapters. It somehow gets better half way through!)

Great read!

I got through the book in 2 days. It had an excellent writing style and lots of valuable information about the newest trends in the PPC/Digital Marketing industry and how to properly adapt and strive in this new landscape. In my opinion, this book is a must if you're a PPC professional.

This is a good book to read with loads of facts about the digital market and how it and AI have grown over the years. The author does have an agenda though which is to advertise/sell his own company services. That aside, it's worth a read and considering he's offering his knowledge for just 99p, you can't blame him for trying to get something back for his efforts.