






✨ Glow like you mean it — flawless coverage meets skincare power!
PÜR MINERALS 4-in-1 Love Your Selfie Foundation & Concealer is a 30ml longwear liquid makeup that delivers medium to full coverage with a natural finish. Featuring a dual applicator for targeted concealing and buildable all-over coverage, it hydrates skin while refining texture and tone. Infused with age-defying and antioxidant complexes, it protects against environmental stressors and blue light damage. Cruelty-free and suitable for all skin types and tones, this foundation is designed for professionals seeking flawless, radiant skin that lasts all day.
















| ASIN | B07VPT43PN |
| ASIN | B07VPT43PN |
| Additional Features | Two ways to apply; conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. |
| Age Range Description | Adult |
| Best Sellers Rank | #12,852 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #143 in Foundation Makeup |
| Brand Name | PÜR MINERALS |
| Color | MN5/Almond |
| Container Type | Bottle |
| Country as Labeled | United States |
| Coverage | Full |
| Customer Reviews | 4.4 4.4 out of 5 stars (2,457) |
| Finish Types | Natural |
| Item Dimensions | 1.5 x 1.5 x 4.38 inches |
| Item Form | Cream |
| Item Weight | 0.2 Pounds |
| Item model number | PUR-847137042066 |
| Manufacturer | Pur Cosmetics |
| Manufacturer | Pur Cosmetics |
| Manufacturer Part Number | PUR-847137042066 |
| Material Type Free | Cruelty Free |
| Model Number | PUR-847137042066 |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Product Benefits | It’s not just makeup, its skincare too. Age-defying Ceretin Complex and antioxidant-rich Energy Complex helps fight environmental stressors and protect from visible blue light exposure. |
| Product Dimensions | 1.5 x 1.5 x 4.38 inches; 3.2 ounces |
| Recommended Uses For Product | Two ways to apply; conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. |
| Skin Tone | All |
| Skin Type | All |
| Specialty | not-tested-on-animals |
| UPC | 847137042066 |
| UPC | 847137042066 |
| Unit Count | 1 Fluid Ounces |
M**E
Nice texture and great coverage
Nice coverage and long wearing. I am happy with the quality of this product, although it is very hard to select the right color. I ended up getting one that is too light and due to price, can’t afford to get another one right away. I wore this foundation on a hot day and it stayed put and the coverage is very nice. I used it as a concealer as well as overall foundation and it lasted all day.
K**R
wonderful product
I love this makeup. It covers my rosacea, the color was perfect. It is not too heavy, but provides the extra coverage that my skin needs. I highly recommend.
M**.
My holy grail
I had the most magical, life changing experience with this foundation. Maybe a bit of an exaggeration, but I’ve tried dozens of foundations over the years and I have never had an exact color match, ever. I have very yellow, warm tones but I am relatively pale. I do fear for when my summer tan goes away and I have to find my winter shade, but I’m still riding this high. I like the formula, it was thinner than I expected but very high coverage. I use it over a hydrating spf primer, it can get a little cakey in my dry spots but I’m yet to find a foundation that doesn’t. It does settle in my fine lines a bit throughout the day, but I find that with the color match being so spot on it isn’t noticeable unless you’re really up close in my face. I work in car sales and it is the middle of July, I’m getting into cars that have been baking in 100* sun in 80% humidity and it gets me through most of my 12 hour shift without looking weird or melting off. One of the things that really impressed me is how easy touch up applications blend in, I normally avoid touching up because it tends to amplify the cakey ickinese but this formula makes touchups easy and blendable. You can see from the photo where it clings to my scabs, but it’s not glaringly obvious. I am in my 30s so my skin is textured, it obviously doesn’t make my wrinkles disappear but it doesn’t amplify them. In direct sunlight a few hours into my shift it’s still looking good, and I applied it using my phone camera as a mirror in crappy fluorescent lighting during an early morning meeting!
F**L
Great for normal or oily skin.
I always have trouble finding the right shade of foundation when I order online. Took a chance and what I chose was just fine. PUR website has a quiz. It has decent coverage, nothing completely covers my discoloration from sun exposure when I was younger. I use PUR moisturizing tint (available from Amazon). I but I need more coverage when I’m going out. I used my serum (Farmhouse Fresh Lustre Rose, available on Amazon) and the PUR tinted moisturizer, but my skin was pretty dry after applying the PUR foundation. I was looking for something dewy, but this is matte. So, I put a little bit of serum on my finger tips and dabbed it on my face. You can try using a makeup sponge. I finished with RMS Supernatural Radiance Serum, on Amazon, on my cheekbones. This is a great product, but it may not be good if you have dry skin. Try the PUR moisturizing tint.
A**R
❤️ this product.
Great coverage, yet not heavy and doesn't crease. No shine just looks natural.
W**S
Dry skin approved
This foundation is high coverage yet looks natural. It adds a beautiful sheen that makes my dry skin look moisturized and doesn't cake, which is typically an issue I have with most liquid foundation formulas. I also like that the color is a perfect match and looks natural rather than having those over saturated pink/yellow/orange colors found in other foundations. I definitely recommend it.
R**L
Best foundation ever!!
This foundation is insanely good. I feel like I have tried every major drugstore foundation, and several high-end ones, and have always been disappointed. I was using a Catrice concealer as foundation for years, as it was the only product that didn’t cause my skin to break out. I have extremely sensitive skin, very few products agree with it. This foundation is a lovely, creamy-yet-lightweight texture. I use the doe foot applicator exclusively and dot around my face. It blends beautifully, and I don’t use any sort of primer, just sunscreen and setting powder. I have been using this bottle for ~6 months and just purchased a second bottle on Black Friday sale, but I have yet to run out of the first one. I have ZERO complaints about this foundation, I am in love with it and so glad I found it!!!
P**Y
Do not buy this product.
I have so many issues with this product. First off, it’s watery. Then, when you put it on it looks chalky. And to add insult to injury, it makes me looks at least 10 years older. I literally looked 100 times better without it. Waste of money.
Z**S
Went in the bin! Was opened and leaking everywhere and couldn’t send back
J**S
Great foundation, I've never used this before, a friend recommended to me, I will definitely buy again
A**L
I was able to match my skin tone with the chart perfectly. The texture is smooth, is a perfect cover-up, concealer & foundation. I could cover up my lips & apply lipsticks to create new colours. No taste or perfume. Highly recommended.
J**A
Idealny do mojej cery
D**G
This is a fantastic foundation, even for 50+ skin. It offers medium coverage that’s buildable without caking or settling into fine lines. You can achieve a natural look depending on how much you apply. I’ve been using it for years, and an added bonus is that it contains SPF. While it’s a bit pricey, it lasts a long time.
Trustpilot
1 day ago
1 week ago