3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing

To start, I really enjoyed the author's style of writing. All of the aspects of successful sponsorship agreements are broken down into understandable and relatable examples and case studies. Balkam does a tremendous job of explaining the what, why, and how of successful sponsorship agreements as well as introduce you to the concept of "Win-Win-Win" agreements.A key aspect of the book is the relationship between professional sports and the positive impacts that they can have on the community that supports them. Balkam provides great examples of brands and sporting events coming together to have a positive impact on sustainability, and financially, in the community where the events were taking place.If you are interested in the intersection of sports, business, and community I would highly recommend picking up a copy!

This book was jam packed with knowledge that everyone in sports and business needs to be implementing in their sponsorship strategies.The author does a great job of explaining concepts with real life sports examples and showing the ROI and brand value that adding purpose can bring. It's a great guide for professionals in the world of sports, marketing, and business on how to make these changes successfully.It was an enjoyable read as well, and wasn't overwhelming with statistics or facts. The author did a great job sharing stories and relating the concepts back to the reader to easily grasp and run with.Such an important book that is changing the mindset of professionals in sports.

John expertly outlines a framework for the potential of purpose-driven sponsorships in new sports and entertainment offerings by focusing on the "third-win." He identifies 21st century trends with poignant anecdotes that define Millennial and Generation Z audiences as "conscious consumers" who invest in people, brands, and organizations that communicate what they believe in. Overall, John offers an important vision of sponsorship marketing as a powerful vehicle for social good.

This book was incredibly helpful in my time entering the sports & entertainment industry. Having a "3-win" mindset is very crucial for effective decision makers in our ever changing world. The real world examples that John offers provides true insight on how to implement this mindset in today's business environment with success.

John provides a ton of insight and knowledge on the importance of social impact within sports sponsorship. He's quietly becoming one of the go-to leaders in the space and shows why in this book!Great work John – keep it up!

Awesome book. Really gets into the expanding world of sports marketing. Highly recommend for people interested in the business of sports.

Fantastic insight on the world of the modern consumer and how to help sports and entertainment brands better fulfill their needs.

Highly recommend for the sports & business minded!