St. Martin's Press Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Gracias

One of the best books I ever readed, but defenely my favorite.Safi explore inovation process so easly that makes you desire stand up and start a startup immediataly.Not a short book, but a very good one.

Good book

Often business books about innovation are more or less the same - this one brings something new to the table. It provides great examples, across industries and time, on how to successfully approach innovation in organizations.According to Safi Bachall, it is about finding a balance between 'franchise activities' (the things you know already will work) and the crazy stuff (the loonshots). What is really interesting is that, if you do too much of 'franchise activities' you will end up not developing as an organization. However, doing only loonshots will not be the solution either as many of those are likely to fail - finding a structure to nurture both types of activities is according to Safi Bachall what makes companies successful.I recommend everyone that wishes to get a new perspective on innovation to read this book.

It is an amazing book to that talks about keeping the balance between new ideas and sustainable ideas. The book is full of examples some times one too many. You can read the eg to know about history but if you only trying to get the point of the book it's a pritty short and good read