Hacking Sales: The Playbook for Building a High–Velocity Sales Machine

List of tools that can be used in Sales. Mostly US. Waste.

This Book isn't for common Sales people only for B2B Sales people , Those who want to take their Sales carrier to next level definitely go for it.

First off, Max Altschuler is an incredible human being.I've met him, and done business with him. He's a friend, a leader, and an inspiration to countless people through his Sales Hacker events and workshops all across the nation.That being said, I had high expectations going into reading this book. And my expectations were not only met, they were exceeded. After reading this book, your takeaways (as stated by Max in Chapter 16) should be:1) How to figure out your ideal customer profile (ICP)2) How to map your total addressable market (TAM)3) How to find the companies in your TAM and harvest accurate data4) How to build lists of potential buyers5) How to find the contact information of potential buyers at scale6) How to find different strategies for targeting prospects7) How to properly segment lists8) How to look at the messaging process and how to track, measure, and optimize your outbound emails9) How to implement outsourcing and how to hire, train and manage virtual assistants10) How to pick a CRM system that best fits your needs11) The best ways to nurture and follow up with leads12) The process for preparing for your first call13) How to negotiate, handle objections, and close the deal14) How to navigate introductions, how to phrase introductions, and how to get your point across15) The importance of asking for referrals16) How to use bonus sale hacks << My personal favorite part of the bookI can say with total confidence that Max delivered on all 16 points above and more.I was at a Sales Hacker event in NYC a few weeks ago and heard two guys at a table talking about the book saying "It's just a book of tools". Ha! Clearly, they just skimmed the book and didn't actually read it cover to cover like I have. Too bad. It's their loss.Speaking from personal experience, I gained a high-level overview of 65+ tools I'd never heard about before, many of which have and will make a massive impact to my bottom line.Do yourself a favor and read this book front to back. It's worth your time and attention no matter how much experience you have in this industry. You're guaranteed to pick up dozens "hacks" as well as numerous tools you never knew existed.

Having been in sales for almost 20 years Hacking Sales is refreshing. It's more of a "Guide to Technologies & Apps For Sales". There are some nice ideas on how to define your ideal customer, how to generate lists with contacts which will save you a lot of time. For £10 it's worth buying as there are probably a few game changing ideas in there. It is not a book on "How to Sell" so don't expect any content on how to pitch etc. In fact the book refers you to SPIN Selling by Neil Rackham (which is probably the best sales book I've ever read). In short, good selection of nice apps / systems to help your sales process.Update after 1 month: I read the book again and decided to give this 5 stars. It's definitely a strategic book and some parts are not relevant if you have a small, defined market. However: one great idea or two (which I found) can be total game changers. We love Yesware and are signing up asap. CRMs were too generic for us but gave us an idea of what's out there in terms of functionality. This helped us choose a new CRM system.A great book for Sales Directors / Company Owners. Could be good for sales people - as long as your company will invest in new tools / technologies.

Why would a marketing guy like me recommend a book about sales? Because the more that marketers understand sales, the better marketers they will be. This is particularly important now that prospective customers are doing online research and don't contact a sales person until they are 60%-90% through their buying journey.In Hacking Sales, Max Altschuler explains how the world of sales is blowing up and going through a transformation. There is a collision of big data, technology and automation that is making this an exciting time to be in sales. And more and more companies are realizing that a good sales team can make or break a business because the best product does not sell itself.This book is not sales 101. It is not a book on sales management. It is for sellers and closers. The book also showcases over 150 tools that modern sales pros are using to prospect, nurture and close sales.If your company has a sales process that was established during the Prohibition Era, this book is a telegram from your future explaining how to survive and thrive in sales.And, to listen to an interview with Max Altschuler about "Hacking Sales" visit MarketingBookPodcast.com