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| Best Sellers Rank | #163,919 in Books ( See Top 100 in Books ) #17 in Product Management #23 in Global Marketing (Books) #437 in Sales & Selling (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (106) |
| Dimensions | 8.54 x 0.94 x 10.83 inches |
| Edition | 16th |
| ISBN-10 | 1292404817 |
| ISBN-13 | 978-1292404813 |
| Item Weight | 2.88 pounds |
| Language | English |
| Print length | 608 pages |
| Publication date | November 24, 2021 |
| Publisher | Pearson |
G**
Great book on marketing
The marketing theory is well matched to the practical business world. The used examples are meaningful and the impact of digital technologies on marketing is perfectly ingrained in the literature too.
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