The Product Mindset: Succeed in the Digital Economy by Changing the Way

Amazing book. Buy this if you are an executive or manager who runs teams / build digital products. Guarantee you’ll pick up a few valuable nuggets.

Was really looking forward to this, especially after the huge impact "Digital to The Core" (Raskino & Waller) had on the way the industry approaches products today. Sadly, this book is packed with trite recommendations and tired stories of Google, Apple, Uber, Facebook, etc. which have business models that are unattainable/impractical for most existing companies. (Mention the digirati to most business leaders today and they'll roll their eyes and scoff.) Also, the repeated mindset theme of a digital product being "self-funding, chosen, and never done" isn't anything new, rather it's what successful businesses have done with any/every product or service for centuries. That said, the writing is easy flowing, and perhaps aspiring product managers just out of school might find this book mildly useful--but not business leaders.

Utter crap. Nothing original. Just general level 1 stuff on mindset and self promotion..