CHIIonic Color Illuminate Conditioners - 95% Natural. Sulfate, Paraben and Gluten Free - 8.5 oz

Works great to boost blond highlights, pricing, value and majes your hair smell & feel great

It made most of my hair pretty blue... which faded to white, which is nice. I’ve used this before, but the purple, and I thought the tone that it was now needed more blue because I previously used brass out and that’s blue but I was wrong. I should have gotten with purple for my roots and blue for my ends because they unfortunately were not toned evenly when I last got them done. I am a level 2, bleached and toned to about a level 9/10, so it gets very tricky. But I’ve gotten white before and I used this brand, but the purple one, and I left it in 30 minutes and it was perfect after the purple residue faded. But it will always leave *some* residue on that light of hair. Clarifying shampoo will remove it. Remember to wear gloves, follow the directions, try to part your damp hair and part and apply as evenly as possible as you go through, to get the best results. And know your starting color, whether you lean more toward coppers/oranges or more towards golds/yellows because you are looking for the opposite color on the color wheel to neutralize that. :)

Recommended by my hairdresser for when my ends get brassy between visits and it works so well! But it's tough for me to live with the scent through applications.

Really like thus product

This product works well on brassy hair.

So, I used the entire bottle before I decided to review this. I wanted to try this to keep up with my balayage that I currently cannot have touched up due to Covid-19 shutdowns.First of all, it turned my hair blue. It was only after I washed it again and used a different conditioner that I saw the results of the color. Second, it really didn't moisturize my hair at all. You would think that leaving it for 5-10 minutes would leave my hair NOT feeling like straw, but it actually managed that. I bought a keratin conditioner and THAT has helped. It was also a bit dismaying to get it on my hair and then watch as it all ran into the shower drain. As far as the actual color...meh. It lightened parts of my hair, but not a significant amount for the price. I'll probably spring for overtone next time.

I've tried many other brands, and this is truly the best brand. This product works incredibly well for people who naturally have dark brown hair and try lifting their hair color levels. When you try to bleach such a dark color, inevitably the brassy orange and yellow tones come immediately. This conditioner has worked as good as the toner in a hair salon. It helped control the orange undertones you might even leave with at the salon. Really strong fantastic product. I keep buying it. I use it 3 times a week.

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