Bleach London I Saw Red Color, Vibrant Bright Red Semi-Permanent Hair Color Cream, 5.07 fl Oz, Vegan, Cruelty Free, Suitable for Bleached Blonde Hair

Definitely more blue

This imparts a barely purple-blue-ish tint on white hair. I could get the same with anti-brass shampoo formulated for white and blonde hair. No hint of a pink hue.

I recently did a split dye after having a full head of pink/peach dye. First and foremost, the dye is a dark, warm brown shade. I can see the red undertones when applied and when fading so please keep this in mind as some people's hair absorbs red very well and if you attempt to bleach it out.... Well don't be shocked. The dye on my hair lasts about two-three weeks before I feel the need to retouch it to keep that dark, warm brown color but it still fades beautifully. The bottle of dye lasted me about two months but my hair is short and it is only used for one side of my head. It also smells nice and doesn't stain my skin which is great. Its also very conditioning which is what I need. All in all, if you're trying to do a split dye or just achieve a natural brown, this dye it it! (Pics include faded out and freshly applied)

The color was great. I just wish that it would have lasted longer

This created a really pretty mint color on coarse bleached hair, not the color or intensity we wanted. We will probably stick with Manic Panic.

This product is an amazing temporary, brightest red I've ever dyed my locs! I don't wash my hair as often as I used to when I didn't have locs a long time ago, and this color does stain pillow cases after each wash every week or two. I'm saying this bc my hair held the color for a few months, but with normal hair, I'm sure it would have only lasted a month?? I'm not sure bc I've had locs for 9 years, but this product is very vibrant upon application anyway. The only down side is that If I wanted to go swimming, I couldn't because it would have bled into the pool, probably scaring any children or adult that were there lol. Other than that I have nothing bad to say about it. Love ❤️💯

In the past I used Bleach London's peach colour and found it quite weak. My experience with White Heat is vastly different. My hair is very light (platinum blonde), I use plenty of the product and comb it through my hair. I think the instructions tell you to leave it on for 20 minutes or something, but I leave the colour on for about 50 minutes. When I rinse it out I find that my hair is nicely conditioned and the colour is excellent! A really appealing vanilla-white. I don't think the product would work well if your hair is too yellow or too orange, however. I believe it needs to already be very pale, and I also think White Heat would be nice on naturally white/light grey hair.

Semi professional opinion. I've tried dozens of versions of blue dyes over the 30 years I've been doing this. I am an expert in blue hair. (Everything from pastel to deep cobalt, I've had it) When I went to use this one, I found it to be a thick, purple, gelatinous goo. No blue showing at all on the paper test and zero coverage on my bleached hair. It seems like it is just the carrier agent only without any noticeable blue at all.