
















📺 Elevate your living room to a cinematic playground with Sony BRAVIA 7 — where brilliance meets next-gen gaming!
The Sony 75 Inch Mini LED QLED 4K Ultra HD BRAVIA 7 Smart Google TV (K-75XR70) combines cutting-edge Mini LED backlighting with XR Triluminos Pro for exceptional brightness, contrast, and color accuracy. Featuring a powerful XR Processor and exclusive PlayStation 5 enhancements, it delivers ultra-smooth 4K visuals and immersive Dolby Vision HDR and Atmos sound. Integrated Google TV offers seamless access to top streaming apps with voice control, AirPlay 2, and Chromecast, making it a premium entertainment centerpiece for both cinephiles and gamers.










| ASIN | B0CVQ877Y8 |
| Additional Features | Exclusive features for the PlayStation 5, XR TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, Acoustic Multi-Audio, Game Menu, Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Sony Pictures CORE |
| Antenna Location | Home Viewing |
| Aspect Ratio | 2.35:1 |
| Audio Input | HDMI |
| Base Width | 56.88 Inches |
| Battery Type | 2 AAA batteries |
| Best Sellers Rank | #6,967 in Electronics ( See Top 100 in Electronics ) #39 in LED & LCD TVs |
| Bluetooth Version | 5.3 |
| Brand | Sony |
| Built-In Media | Power Cable, Remote Control, Stand, Manuals |
| Color | Black |
| Compatible Devices | Smartphone |
| Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Connector Type | Ethernet, HDMI, Optical, RS232C, USB |
| Content Sharing Direction | Mobile to TV |
| Contrast Ratio | 3000:1 |
| Control Method | Remote |
| Controller Type | Remote Control |
| Customer Reviews | 4.4 out of 5 stars 270 Reviews |
| Display Backlight Setting | Local Dimming |
| Display Backlight Technology | Mini-LED |
| Display Size Class | 75 Inches |
| Display Technology | Mini Led |
| HDR Format Supported | Dolby Vision, HDR10, HLG |
| Hardware Interface | Bluetooth, HDMI |
| Has Color Screen | Yes |
| Integrated Surround Sound Format | DTS Virtual:X, Dolby Atmos, Dolby TrueHD |
| Internet Applications | Prime Video, Hulu Plus, Netflix, Max, Disney+, YouTube, Sony Pictures CORE, Google TV |
| Item Dimensions D x W x H | 16"D x 65.75"W x 38.75"H |
| Item Height | 38.75 inches |
| Item Weight | 88.4 Pounds |
| Item Weight Without Stand | 84.4 Pounds |
| Line Voltage | 110 VAC 60 Hz |
| Manufacturer | Sony |
| Model Name | BRAVIA 7 |
| Model Number | K75XR70 |
| Model Series | BRAVIA 7 |
| Model Year | 2024 |
| Motion Enhancement Technology | XR Motion Clarity |
| Mounting Type | Wall Mount |
| Number of Audio Channels | 2 |
| Number of Batteries | 2 AAA batteries required. (included) |
| Number of Component Outputs | 4 |
| Operating System | Google TV |
| Picture Quality Enhancement Technology | XR Clear Image, XR Processor, XR Triluminos Pro |
| Portable | No |
| Refresh Rate | 120 Hz |
| Resolution | 4K |
| Response Time | 2 Milliseconds |
| Screen Finish | Flat |
| Screen Mirroring Technology | AirPlay 2, Google Cast |
| Screen Size | 75 Inches |
| Signal Format | digital |
| Speaker Description | Acoustic Multi-Audio |
| Speaker Maximum Output Power | 40 Watts |
| Specific Uses For Product | Entertainment |
| Total Number of HDMI Ports | 4 |
| Total Serial Ports | 1 |
| Total USB 2.0 Ports | 1 |
| Total USB 3.0 Ports | 1 |
| Total Usb Ports | 2 |
| Tuner Type | ATSC |
| UPC | 027242930018 |
| VESA Mount Standard | 300 x 300 mm |
| Video Encoding | H.265 (HEVC) |
| Warranty Description | 1 year manufacturer |
| Warranty Type | Limited |
| Wattage | 150 watts |
| Wireless Technology | Bluetooth, Wi-Fi |
J**H
Almost the perfect tv. A lot to love very little to hate
The tv came in great condition. No screen damage. I got the deluxe Delivery and they even put the legs and stuff on for me and let me turn it on and made sure the screen looked good like the delivery option said. So pros which are many then cons PROS The brightness is more then enough for my bedroom with 2 windows and a over head light and handles reflections better then my tcl 4 series did. The sound is good enough for me and the option to turn up dialogue is so awesome. Image quality is great and I went with rtings for my TV screen settings. AND when I say it's great it's just so crisp and clean. Not used to such a good image quality. Also anime peeps out there you'll love this tv. CONS You'll definitely notice blooming in rough situations for it Not the perfect tv for gaming if you want the fastest response for competitive. But it's good still and I'll more then enjoy gaming on it. Overall a tv with very little to hate but so much to love. Can't wait to watch so much stuff and game. So far the best tv ever having came from a tcl series 4. The difference is night and day. If your on the fence. Get a bravia 7
D**E
Sony Bravia 7 is a great tv
Really fine tv. Easier to use than older Samsung. Picture is flawless.
S**!
Amazed!!
Absolutely amazing!! The only cons are that it is not a perfect picture from an angle, although this is over stated in most reviews of the TV as it is still a very nice picture, not perfect like an OLED. The only other con I can think of; the sound isn’t very good with TV speakers and some of the sound features require a newer Sony sound bar, mine is 8 years old, so voice boost doesn’t work with it. The Pros of this TV are extensive and so I won’t list them all. Watching regular TV on a Sony is always the best, the processor upscales so well. The out of the box color is just beautiful and the pic modes hit the sweet spot for me. Pixel quality, clarity, are absolutely the best at this price point. Brightness is absolutely amazing, some TV’s can get brighter, to what end though. The Bravia 7 does perfect brightness and tone keeping color and picture quality in the brightest scenes. So happy with this purchase!!
R**N
Rivals Sony OLED
This TV, honestly, beats the year prior's OLED! I installed this over my fireplace in the Living Room, thinking at the time that it would be my backup TV to the Sony OLED in my Family Room. Instead, I find myself gravitating to the LR to use this TV. The picture is as bright as you'd want in a well lit room. The colors are awesome. I feel like the contrast and shadows are good quality. The software is wonderful. I hooked up it up my WiFi network while I sort out the hardwired ethernet jack situation (shared with Sonos Arc Ultra) and I was VERY impressed. Holds the signal and very rarely do I get buffering, etc. I had originally planned on putting an Apple TV with this TV, but, honestly, with all the built-in apps and how good they work - I may skip that. If I could ding half a star I would - I think the remote is just too small. Sony has done better with their remotes and this smacks of just trying to save money - not making it usable. Since you can use an app on your phone to control the TV this shortcoming isn't worth a full star deduction. I'm a big Sony fan, and this latest acquisition didn't disappoint at ALL.
J**E
As always, Sony TVs exceed expectations
Coming from an original Sony Bravia KDL-55 LCD 1080 TV (55 inches) - decided to get this model after researching for a few weeks. Short version, Sony TVs always deliver and Im very happy with my purchase. I was trying to keep my costs down as much as possible. I researched for a while on what size TV to get - there are three factors to consider. 1) Price: I compared the Bravia 7 to the Bravia 9. The B9 65 inch was exactly double the price of the B7. The B7 65 inches came to about 1500 dollars. The 75 inch was close to another thousand on top of that. The B7s have most of the screen technology of the B9s. I will outline the cons later. 2) Distance from the sofa - I live in a studio apt in nyc, my sofa is exactly 9 feet away from the TV stand (both on opposite walls breadthwise). For 9 feet, the ideal size appears to be 70 inches from what I read - so it was either the 65 inch or 75 inch B7. Given the price difference, I went with the 65 but the 75 may work as well for you - see my comments in the next point. If you have more than 9 feet of seating - go larger if you can afford it. 3) Content which you watch. Ive attached a few pictures of the content. I watch TV channels via antenna – sports games, and classic channels like MeTV, Grit, Catchy etc. Sonys upscaling is a marvel in itself - I mean everything looks bigger and better on a 4K mini-led TV, technology has come a long way since the lcd TVs and this upscaling technology alone is a reason to get this TV if you are coming from a 1080 P TV. I also have Amazon prime so attached some pictures from there - my 2 cents: If you watch more newer content - 1080P, 4K etc - the 75 inch may be better for you as you will benefit from the increased real estate for letterbox content (or the Sony Bravia 8 Oled if your budget allows as it is aimed at movie watchers.) For my mixed usage of old and new content the 65 B7 was fine. Another content related plus for Sony – It has ATSC 3.0 for OTA programming. Basically, I cut cable a few months back – my old Sony had ATSC 1.0. My antenna is from Amazon – it’s the 1600 mile amplified antenna with 36 foot co-ax for 58 bucks. I had to experiment by placing it in different spots in the windows and then running a channel scan. With ATSC 1.0 I got anywhere from 50 to 77 channels till I found the sweet spot. With this TV – picked up 99 channels – it appears to be the same ones mainly but the good news is I haven’t seen the channel in and out connection fadeouts so far, so if you use antennas the content on this TV looks fabulous. Download the Antenna Point transmitter locator to get the best placement for your antenna and use the command two sided tape strips to hold it up as they are easier to move around. Cons 1) Viewing angle – I had the same issue with my old TV so not sure what an improvement is – Ive read the B9 doesn’t have this issue as much. The best view is from sitting in front of it upto a 30 degree angle I think as that’s how much from each end of my sofa. I have a computer desk about 60 degrees away and I can see the difference when I turn around to look at the screen. Its not terrible but something to be mindful of. 2) Reflections – Ive attached a picture to illustrate. In the screenshot of Conclave with Ray Fiennes – you see my lamp in the left hand corner. The screen of the B7 is not Anti- reflective – the B9 is. One option is simply to turn off the lamp – the TV is so bright I can see the sofa lighting up when I walk back to it but what I ended up doing was moving the lamp altogether so I didn’t see the reflection when I was sitting in my sofa. Again, the trade-off for the lower price. The rest of my points are related to the set-up of the TV a) The TV set up is definitely a two person job. Its about 62 lbs. The TV looks much bigger when you look at the box – that’s because of all the Styrofoam cladding the TV to help protect it in transit. Youtube has a helpful video on unpacking and setting up a bravia 7 TV which I recommend. My TV stand was reused from my old one – the stand is 42 inches long and 20 inches high so you can get a sense from the pictures. The legs of the TV can be placed in multiple configurations and its dead simple to set up – I actually watched the video repeatedly thinking I made a mistake. To lengthen the legs to raise the TV – just unscrew the 2 screws, push up the extension and rescrew them. The slots on the TV – just push them and it locks and you can pull them out easily as well, it’s a testament to how this well this TV is made (its made in Mexico in case you were wondering, that was another reason to get it now before the tariffs kicked in. The B9 is made in Japan I think as the flagship TV. b) I initially set up the TV with the raised legs to have the soundbar below it – I have a Bose 300 soundbar. However the TV seemed too high with the raised legs, so I lowered it and moved the soundbar to the second shelf (and my clock to the third – it’s a Dreamsky large digital clock from Amazon, Im not a paid endorser but have no problems recommending items that work perfectly and my clock is one of them) This placement is perfect because when sitting on the sofa – your eyes should be around the half-way point of the screen. With the raised legs it seemed a bit uncomfortable. c) The TV is thicker because of the backlighting compared to my old LCD Bravia. The inputs are on the left side. I plugged the soundbar into the HDMI port 3 as it’s the Earc one and my Amazon firestick into port 4 – I think these are the two 2.1 ports? If you have a game console you could use port 4 and just move the firestick to ports 1 or 2. I don’t game on my TV. In addition I screwed in the antenna and used one of the USB ports to power it. d) I appreciate that the TV gives you a choice of setting it as a smart TV (Google services) or just a basic TV. I just set it up as a basic TV as my Amazon firestick is already personalized to my tastes. Amazon services is also on the TV, I just continued to use my firestick as I haven’t figured out if I can use Alexa with my Sony TV. You will have to connect to your wifi – tip its easier if you click on show your password as the shift key doesn’t work with the number keys on the screen. You have to click on a separate button to enable the number key options. I was trying to figure out why my password was not being accepted. e) Its up to you but I would turn off all personalization. The reason was when I was watching OTA channels like NBC etc. - an annoying bubble would come up asking whether I wanted to restart the program. In channels and inputs – turn off interactive applications in channel preferences. In System I turned off Samba interactive TV as well. f) In System – About – there is a System Software update option. I would recommend that you update as soon as you set up. g) This may be a one -off: oddly my TV restarted a couple of times after I turned it off. I read in forums that this was due to external devices maybe? I have a firestick remote. In external inputs – I turned off the Bravia sync settings. And in System – Remote Accessories I turned off the RS232 control h) The Sony remote is made from recycled materials which I appreciate. It doesn’t appear to be backlit. One tip – to see all the menu options – click on the spanner icon on the right and click on Settings. The menu button on the remote is actually quick settings to quickly make changes to whatever you are watching. i) Sound – the sound from the TV seems to be adequate but Im continuing to use my Bose 300 soundbar. No issue setting up the soundbar on the TV, but sometimes I do see a lag of a couple of seconds before the sound kicks over to the soundbar. j) Finally, the most important point – the Display settings. I picked Cinema settings and had to lower the brightness to 28 – the TV is that bright. I appreciate that the settings were already preset for the different modes, you just have to tweak (looking at you Bose – where the settings were set to 0 and I had to tweak all the way). k) Also under Display settings - there is an ambience setting to turn off, otherwise your TV will keep adjusting depending on the light in the room. If you prefer that great, I found it annoying and turned it off and just adjusted the brightness manually to a fixed setting. l) I kept the TV packaging for 4 days after I set it up as I figured if anything would go wrong with the TV it would probably show up then - although it was a bit of an eyesore given the amount of packaging. I guess the last point is this – I had my old Sony Bravia LCD TV for 13 plus years and the TV was still working fine when I gave it away. Hope to keep this one for as long and yes I am a Sony loyalist. Next year Sony is releasing an RGB version of their mini leds if you can wait that long. Otherwise if you have the money B9 is the flagship models for mini-led. However if you’re budget conscious and can live with some compromises, the B7 provides nearly all the benefits of the B9 viewing experience for much less.
J**S
Excellent picture spoiled by reflection and glare
I purchased a 75" Sony BRAVIA 7 to replace a 75" Sony X93CL —the Costco version of the X93L. Following are some comments on the BRAVIA 7 from the perspective of having owned the X93CL. Picture. Even if I no longer have the X93CL, I can say that the image of the BRAVIA 7 is appreciably better. It has higher brightness, contrast and color saturation and XR Clear Image which the X93CL lacks and Sony claims to provide better upscaling. However, the BRAVIA 7 does not have X-Anti Reflection, for less reflection and glare, and X-Wide Angle for better off-center viewing --both of which the X93CL has. The BRAVIA 7 reflects every light source in my bedroom. To help remedy this I purchased a Philips Hue Large Smart Light Tube for placement behind the TV. It fits perfectly between the stand brackets in standard raised position. Sound. The sound of the BRAVIA 7 is also superior to that of the X93CL and provides a better Acoustic Center Sync experience when paired with the HT-A7000 sound bar. Stand. The stand brackets of the Sony 75” BRAVIA 7 are an improvement over those of the Sony 75” X93CL. Since the TV stand in standand position is 56.88” wide rather than 65.75” wide, it allows the TV to be placed on top of smaller furniture. Sound Bar with Stand. The HT-A7000 sound bar, which has a height of 3.25”, fits well in front of the TV with the stand brackets in standard raised position. However, the sound bar partially blocks the TV IR sensor, and the IR-repeater function of the HT-A7000 sound bar did not work as intended. Therefore, one has to raise the remote control above the height of the TV IR sensor so that the remote’s signal can reach it. It is likely that I will replace the HT-A7000 sound bar with the BRAVIA Theatre Bar 9 which, having a height of only 2.63”, should not obstruct the TV IR sensor. Remote. The use of recycled materials for the remote control is a minus. I prefer the remote control of the X93CL, which has an aluminum finish, rather than the speckled plastic of the BRAVIA 7, and it is backlit. Therefore, I purchased a replacement Sony RMF-TX910U remote. It works perfectly. Delivery. Amazon’s Deluxe Delivery and Unpack service, provided by Amazon employees, was excellent. It should be available for every TV purchase. I would have given the BRAVIA 7 five stars if it was not for the reflection and glare issue. I am surprised that, so far, only one reviewer has mentioned that "the screen is reflective."
B**E
New Technology Is Not Always Better Than Old
“Disappointed With The Bravia 7 And Had To Return The Bravia 7 uses the XR Processor. The statement about how it works states the following: “Sony’s famously powerful processing, which uses AI to constantly analyze what you’re watching in real time. It then enhances and prioritizes elements onscreen based on what the human eye is naturally drawn to.” I didn't see how this could possibly work correctly and I will give you two examples. 1st. Suppose me and my girlfriend are watching one of the late night talk shows and an actress comes out wearing a sexy mini skirt and open toed shoes and sits down to be interviewed. My girlfriend may be looking at the actress's face and earrings, as where I may be looking at her legs and feet. How could the AI processing possibly know where my eyes are drawn to versus the person sitting next to me? 2nd. After Donald Trump got shot I started watching the rallies on TV so I could see if someone shoots him again. My eyes were focused on all the people in the background that were standing behind him. (A tech from Crutchfield told me the AI processing works by enhancing the main subject on the screen (usually a person’s face) and slightly blurring the background to enhance definition and clarity) How could the AI processing know that my eyes were actually drawn to the people standing in the background, behind Donald Trump/the main subject? I knew it was a bad idea because each person watches TV differently and it couldn’t possibly know where my eyes are drawn to. Well, I was right, it repeatedly got it wrong. It kept enhances certain things on the screen, mainly faces, but at the expense of blurring out other parts of the screen. If you’re watching new content that you’ve never seen before then you might know its happening. However, while watching movies and such that I’ve seen many times before, even commercials it was very obvious, it totally ruined the viewing experience. It's blurring all the little details in the background that I enjoy seeing just to enhance the pores in the person's face that's closest to the camera. One could say that it's ruining the Directors intent. If a Director wanted an actors face closest to camera to be enhanced and the actor standing behind him, mocking and making funny faces behind that actors back to be blurred the Director would have had shot it that way. I don’t want to have an AI generated world forced on me, I just want to be able to see images on TV the same way as I see them in real life. If you mostly watch cable TV or streaming like most of us you will be disappointed with this TV. The way that newer TV’s do upscaling now is looks pretty bad. The Bravia 7 uses what’s called Reality Creation. It upscales by trying to reduce picture noise and then adding sharpness. It tends to look fake and reminds me of overly sharpened distortion like when you set the sharpness setting too high. My old 2016 TV that uses the older technology does a much better, natural job of upscaling. It’s sad that everyone just accepts this awful picture quality and says, “yeah, it’s not going to look good unless you’re watching 4K content” That’s not true, it all depends on the TV technology. My cable TV picture on my old 2016 TV is really good. I’m actually impressed when you consider the amount of compression that the cable company uses. If my old TV can make cable TV look good then why can’t a 2024 TV??? I have two of the exact same cable boxes so I set up my old 2016 TV right next to the Bravia 7 and set both boxes to the same channel to do a comparison. My old TV blows the Bravia 7 away, the picture is just so much more cleaner/clearer as where the Bravia 7 picture looks too busy and just plain distorted most of the time. I even tried switching the HDMI cables just to make sure one box wasn’t putting out a better picture than the other. The Bravia 7 has a problem with definition, if a person is not close to the camera or zoomed in on they are blurry/look out of focus. If they are moving it’s even worse, then they look like a bleeding pastel painting with no detail and that’s with using the Motion settings. The TV seems to focus on whatever is in the center of the screen and the sides get distorted. This is really noticeable when there are more than two people in the scene. For instance, I watch the same stock market TV show every morning at 9:00 and there is a man sitting in the middle and there is a man on both sides of him. He is fairly clear where as the guys on both sides of him appear to be out of focus. It reminds me of a fish eye camera lens effect. I was watching a scene where two people were sitting at a table, one at each end, each one was about an inch away from the edge of the TV screen. They looked totally out of focus on the Bravia 7. However, all these same scenes look equally clear on my old 2016 TV. Maybe TV manufacturers should go back to using the older technology that actually worked. Here is another disturbing statement made by Sony about their XR Processor. “POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.” I can’t have the TV automatically boosting color and contrast on its own, I need to be in control of all those settings. (I mean, it is my TV ….right?) When I’m watching videos that I’ve downloaded I always change the picture setting for each video to my liking. What’s the point of having picture settings if the TV can just change the picture at will??? The biggest problem that I noticed with this is that every time you change the channel you have to adjust the picture setting. So, you better make sure to always keep your remote control close by. I personally thought the picture quality was horrible on this TV and returned it. I couldn’t wait to get my old 2016 Samsung back up on the wall so I could actually enjoy watching TV again.
B**.
Love this tv!
It replaced my 2021 samsung qn85a, the 2nd best led for that year, and it kinda sucked to be honest. The bravia is soooo good, I wish I bought the bravia 9, now I see the price went down again. But no regrets with the 7 model, 65". Gorgeous picture, lots of options and controls for picture and sound system hookup....and DOLBY VISION. Very happy with this tv, I just hope it lasts a good while. I use nvidia shield with it, so basically use it as a monitor, but still able to control everything. Awesome tv.
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