Description
🔥 Ignite your look with bold reds that lift and last!
- ONE STEP LIFT POWER - Transforms dark hair (black to medium brown) without pre-lightening or bleach
- FLEXIBLE APPLICATION - Use with brush & bowl or bottle for salon-quality results at home
- BRASSINESS NEUTRALIZER - Say goodbye to unwanted warm tones for a flawless red
- INTENSE VIBRANT REDS - Experience bold, head-turning H9 Red Hot shades that last
- CREAMY CONDITIONING FORMULA - Smooth application that nourishes hair while coloring
L'OREAL TECHNIQUE HiColor Reds Permanent Hair Color is specially formulated to lift dark hair 3-4 levels in a single step without bleaching, delivering intense, long-lasting red shades with a rich, conditioning creme that neutralizes brassiness for a smooth, vibrant finish.