Affiliate Program Management: An Hour a Day by Evgenii Prussakov (2011) Paperback

Geno's book should appeal to all parties, from the mildly curious right through to the experienced affiliate programme manager; both client and agency side. The content of the book is extremely well structured, delivering step by step guides and handy hints and tips in regards to subjects such as how to set-up the foundations of an affiliate programme (from commission levels to writing a killer programme description), how to motivate/activate affiliates and how to ensure that you can both identify and prohibit 'parasitic' affiliate behaviour.As an experienced affiliate programme manager I found the book to be a resource which both refreshed my current knowledge and gave a new angle on such subjects as affiliate compliance and motivation. I especially found the sections on compiling terms and conditions around an advertisers trademark policy (Chapter 9) and affiliate motivation (Chapter 14) of particular interest.In addition to the content within the book, Geno also recommends numerous other sources which include tools and technologies to use, forums you should consider utilising and affiliate industry events to attend throughout the US, UK and Europe.In summary, a thoroughly worthwhile read for all parties and certainly the most comprehensive resource concerning affiliate programme management I have found.

I'm just after completing Affiliate Programme Management: An Hour a Day and I must say it's absolutely fantastic. I'm an Affiliate Marketer and this really gives a thorough insight into both sides of the fence. This book sets the standards for both Affiliate Marketers and Affiliate Managers and identifies elements within the affiliate process that should be respected on both sides.As an affiliate I want to understand programme managers and how they work with affiliates, likewise a good programme manager wants to understand its affiliates and what drives them, in order to have a successful outcome for all. I laugh with excitement by saying this, but this book gives all the tips! It's helped me identify what to look for when choosing affiliate programmes and flags certain terms and conditions in which to stay clear. From an Affiliate Managers perspective it provides detailed insight on what managers require from affiliates and conditions that should be met in order to be accepted on Affiliate programmes.Top marks to the Author Evgenii Prussakov as this is a must read for all involved in Affiliate Marketing. There’s a bible for every industry and this ticks the boxes for affiliate Marketing. This book won’t be leaving my side any time soon!

I may have been a little wrong here but I bought this to assist with my foray into affiliate marketing as an affiliate. I should perhaps have read a little deeper before buying as this is written from the perspective of an affiliate manager setting up an affiliate scheme for affiliates to join! Perhaps this is totally obvious from the description I haven't checked since but just note that this is what this book is about. Although an interesting book and no doubt you can take pointers away if reading as an affiliate but alot of it is irrelevant taken from that viewpoint.Check out some of my affiliate marketing sites: [...], [...] and [...] and let me know what you think by leaving a comment. It would be much appreciated.

I bought this book a while ago now and forgot to post a review. This book is ideal for anyone who is running a programme, either inhouse or on a network, or both. It is like an aladdins cave of useful information - I refer to it constantly to help grow and manage programmes. There are very few books on this topic - once you have this one, you dont need any others. Maybe this is why other people havent written one - this is the book they would want to write.It can help the new manager get up and running easily but also has a lot of tricks up its sleeve for the more advanced manager. It will help with launch, recruitment, retention, communication and most importantly growth! This book will pay for itself the first time you read it!

This book is must-have in any Affiliate Managers toolboox. Geno Prussakov - the author, is a guy at the top of his game. Setting up and running a successful affiliate marketing program can be very overwhelming especially if you're just starting out. What I love about this book is that it breaks down every aspect of affiliate marketing into an almost step by step process. It will literally walk you through not having an affiliate program at all to running a successful program working with all kinds of affiliate partners.The level of detail contained in the book is not available on blogs. This is real insider knowledge that has been built up from a successful career in the affiliate marketing game. Affiliate Program Management: An Hour A day leaves no stone unturned!

This book really is a comprehensive guide to Affiliate Management. It is clear from the start that Geno knows what he is talking about when it comes to Affiliate Management. The book guides the reader with advice from set up through to management of the program.For me, this book has been the perfect reference to make sure my program is being managed in the most effective way.I first read the book 6 months ago and today I am still referencing it on a weekly basis

This is a must have book for everyone involved in the affiliate marketing industry, either agency, network or merchant side. Seasoned or new professional you should read it. It will not only compliment your current knowledge but it will give you ideas for how you should manage your programme effectively. If you are an affiliate manager who deals with a "i know everything" merchant, is the best book to give them as a gift, so they will understand what affiliate marketing really is.

I bought this book for my Affiliate Marketing team and it is appreciated and read a lot by them. We use it to read up on specific ideas/ topics but I imagine it very useful for someone who has just started their own online shop/ website and wants a practical guide on how to create a successful affiliate program.