








🐾 The ultimate cuddle companion your pup—and your sanity—can’t live without!
The Original Snuggle Puppy Heartbeat Toy is a vet-recommended anxiety relief and sleep aid for dogs, featuring a realistic pulsing heartbeat powered by included batteries with up to 2 weeks runtime. Made from durable, hypoallergenic polyester and fully machine washable (heartbeat unit removable), it’s designed to ease separation anxiety, crate training stress, and loneliness. Trusted by over 2 million pets since 1997, it’s a must-have comfort toy that transforms sleepless nights into peaceful rest for both pups and their owners.

















| ASIN | B000WD6UA4 |
| ASIN | B000WD6UA4 |
| Age Range Description | All Life Stages |
| Batteries | 2 AAA batteries required. (included) |
| Batteries | 2 AAA batteries required. (included) |
| Best Sellers Rank | #282 in Pet Supplies ( See Top 100 in Pet Supplies ) #1 in Plush Toys for Dogs |
| Brand Name | Snuggle Puppy |
| Breed Recommendation | Medium |
| Care Instructions | Machine Washable |
| Color | Black |
| Customer Reviews | 4.5 4.5 out of 5 stars (65,582) |
| Date First Available | June 8, 2004 |
| Date First Available | June 8, 2004 |
| Directions | Real-feel pulsing heartbeat steps for activation: Step1. Remove the plastic tab to activate the enclosed batteries Step2. Press the button once to turn on the heartbeat for 8 hours Step3. Press and hold the button for 5 seconds to turn on the heartbeat for 24-hour continuous use Step4. Simply hold the button on the heart again for 5 seconds to turn the heartbeat off |
| Included Components | Anxiety Guaranteed Solution - Snuggle Puppy - Black |
| Is Discontinued By Manufacturer | No |
| Item Dimensions LxWxH | 10 x 12 x 3 inches |
| Item Package Dimensions L x W x H | 12.24 x 7.65 x 5 inches |
| Item Weight | 7.3 Ounces |
| Item model number | SP102 |
| Item model number | SP102 |
| Manufacturer | Snuggle Pet Products |
| Manufacturer | Snuggle Pet Products |
| Material | Polyester |
| Model Name | Snuggle Puppy Black |
| Number of Items | 1 |
| Product Dimensions | 10 x 12 x 3 inches; 7.3 ounces |
| Size | 1 Count (Pack of 1) |
| Specific Uses for Product | Behavior, Indoor |
| Style | Puppy |
| Target Audience Keyword | dogs |
| Warranty Description | No Warranty Applicable |
A**K
My girl loves her Snuggle Puppy!! Great buy!!
My almost 3 month old pup loves this toy!! She brings it in every room and sleeps with it. When she first got it, you could tell she was surprised at heartbeat inside cause she’d stick her face up to it, it was really cute!! Great quality no rips or tearing from puppy teeth. And the Velcro is very secure!! Very fun for her, a great size and the heartbeat is def strong. You a sweet the heartbeat on 8hr or 24/7 and it says with 3 double a batteries irl go 2weeks on 24/7 mode if you have a pup with anxiety or separation issues!!
M**J
Never take a puppy home without one!
This is a must for new puppies. I took a Snuggle Puppy with me when I picked up our labrador puppy at 7 weeks old. The breeder rubbed it on the mother's back a few times for us to capture her mother's scent and we were off for a two hour ride home. She slept the whole way home on top of her puppy and slept for 5 hours the first night with just a few whimpers at the half-way mark. The ride home and a new environment really wore her out. By the third night and every night since, both my puppy and I have gotten a good night's sleep (7 hours then 9+ hours)! I think the heart beat and heating pack, along with her mother's scent, made her transition to our house go so smoothly. Both the heating packs and heart beat worked as advertised. I never replaced the battery in the hearbeat but stopped using that after a week or so when I was confident her bedtime routine was solid. Now at 14 weeks, she will take the puppy out of her kennel to play with and most nightes uses it as a pillow. The snuggle puppy is well-constructed and shows no signs of wear and tear. The tail has been chewed on daily and is still there. I could have an easy puppy but would never bring home another puppy without a Snuggle Puppy. Our nighttime temperatures will be below zero this week so I will stick a heating pack in Snuggle Puppy to help keep our puppy comfortable. Snuggle Puppy is the best invention to help a new puppy transition to their forever home.
B**A
Got us through the first night
I got my puppy yesterday and this is, so far, the best thing I purchased. He wrestles with it and sleeps against it. He slept through the night which I totally did not expect. The toy is bigger than he is and that make the whole thing just that much cuter. I have a feeling I will be going through a lot of batteries but I think it's completely worth it. The toy is soft and so far has taken the little guys teeth with no tearing. I'll update further if he manages to rip it open or anything Update: No tearing and I did put in a hand warmer overnight to see how that worked. It made the toy warm enough to the touch to be comforting but not too hot. I'm not sure my puppy noticed or cared and I haven't done it since. He loves to wrestle with this and sleeps next to or on top of it whenever it's nap time. Update May 2017 -- He loves this toy, he still sleeps with it every night. It hasn't had a heartbeat or the warmer in years but it is still his go to sleep toy. It goes with him to boarding and on every trip. He still has the original stuffy though it doesn't have ears or eyes anymore. I had to wash it once due to an explosion in the crate, with a lot of bleach, and it fared very well. He wasn't sure about it for a few days as it didn't smell right anymore, but he soon fell in love with it again. Im very impressed with the quality as this has lasted three plus years of pretty constant mauling. Five Year Update: He still loves this toy. I keep considering getting a new one and swapping them out but it's held up surprisingly well. Seven Year Update: My neighbors got a puppy and she just cried the whole first night in the crate. I got her one of these and the difference is amazing. She hears the heartbeat and goes directly into her crate! I broke down and got my dog another one, even though this is a big pricey for the size of toy. He is in love. He has spent hours cuddling with this in the past two days. I put up a pic of the old one vs new one. I finally washed the old one and it's better, but he LOVES the new one. I was being sentimental as it was the toy I had with me when I picked him up from the breeder, but apparently he doesn't care. I will be getting more, possibly yearly, as he destroys them.
C**C
Helpful
It's very cute and soft. My puppy enjoys it and the heartbeat seems to comfort her at night. It has been helpful for crate training and sleeping overnight. I took off a star because the only heartbeat option that seems to work on the ine I received is the 8 hour version. I've tried to have it run continuously and I've tried to turn it off, but neither of those functions work.
S**H
Even better than it was 15 years ago!
I bought my first snuggle puppy almost 15 years. I just bought my 3rd and I’ve sent them as gifts a few times over the years. They work, especially for puppies missing their littermates for the first time. The faux fur, heartbeat sound and vibrations are very soothing for them. I also never had a dog tear one up and I had a lab puppy that grew to be 115 lbs. And I think the quality is even better than it was 15 years ago. When does that happen!?!
S**A
I finally slept!
I never write reviews on Amazon, but I have to thank Snuggle Puppy for giving me my first night of sleep since we brought our puppy home. Our puppy was living with his littermate before adoption, so he has high separation anxiety and did not like when we even left the room. I was desperate, so I ordered Snuggle Puppy at 3am while I laid on the floor next to him and wondered when this stage would end. I felt like a terrible puppy owner. The Snuggle Puppy arrived the next day and I was SHOCKED at how well it worked. He settled in with the Snuggle Puppy like he knew him from a past life. I was not even awakened throughout the night for potty, since he felt comfortable and safe in crate to hold it. Their “No Sleepless Nights” guarantee truly is a miracle!
M**N
Game-Changer for Puppies!
The Original Snuggle Puppy Heartbeat Toy has been a total game-changer for our puppy, Maisie! ❤️ The heartbeat feature, plus it being the same color as her mom, has really comforted her. I truly believe it’s helped with crate training — we’ve had her for 10 days, and she has slept through the night for the last 7 nights! Best invention ever for a new puppy. Highly recommend for anyone bringing home a young dog!
P**S
J'avais compris que cette peluche était fortement recommandée pour les chiots afin de réduire leur anxiété de séparation. A tester sur le moyen terme. En attendant, la peluche est très douce. Elle est fournie avec le cœur (pile incluse) qui reproduit le battement de cœur et un heat pack initial pour la chaleur. Bonne qualité de la peluche et l'intérieur me paraît sûr mais protéger le chiot une fois pelotonné contre elle. Vraiment charmant!
C**S
A los perritos les gusta mucho .lo encuentran muy amigable.
P**S
My puppy used the snuggle puppy from day one with us. She didn’t cry at all. Now after 6 months, this toy is her best friend. We can really notice how much she likes it and feel safe with it. Few weeks ago she destroyed a bit of the tongue and the tail, but otherwise is a very strong and nice toy :) we are very happy
K**様
お留守番が長いので寂しくないようにと買いましたが、普通のぬいぐるみと同じく噛んで振り回してで、落ち着くような効果は全くありませんでした…。残念です。 あと、ヒートパックはただのカイロで一回使い捨てです。
A**E
The first night home is usually a chorus of whimpers, but with our latest puppy, the silence was almost absolute. All I could hear was a soft, rhythmic thump-thump-thump - a barely audible but palpably reassuring heartbeat that turned her crate from a lonely space into a safe haven. The Context I purchased the Snuggle Puppy Original Heartbeat toy for a toy breed puppy transitioning to our home. Welcoming a new family member is so much easier when everyone sleeps well! I am firmly against the "cry it out" method; it elevates cortisol levels and creates intense stress and hopelessness. Instead, I believe in compassionate fear-free training. By placing a small crate in our bedroom and using this puppy sleep aid, our puppy didn't cry or whine once. In fact, this was a much quicker route to a full night's sleep than "cry it out" could ever be. I am pleased to say this puppy had since grown into an empathic, confident and independent adult dog. The Pros Faster Results Through Comfort: Providing cuddles, familiar scents, and soothing sounds settles a puppy far more effectively than forced isolation. My puppy engaged with this toy immediately like a littermate, snuggling it in her pen for security. It was my pre-emptive strike against separation anxiety, and it worked! Ideal for Toy Breeds: Being a toy breed, the Snuggle Puppy was actually bigger than she was initially! This seemed to provide even more comfort, as it felt like a large, warm sibling she could completely tuck herself against. Stress Reduction: The "Real-Feel" pulsing heartbeat mimics the sensation of sleeping in a pack, naturally lowering stress and preventing the panic of a new environment. Customisable Comfort & Quality Build: The plush is incredibly soft, almost like a high-quality fleece. The secure, low-profile velcro compartment is well-hidden and, crucially, does not snag on bedding or blankets, which is a common issue with cheaper dog heart-beat toys. Herb Pouch Option: The velcro space is also a great spot for a small pouch of dog-safe calming herbs like chamomile or lavender for extra relaxation. Easy Maintenance: Once you remove the internal components, the plush is fully machine washable—essential for any puppy product. The Critical "Heads-Up" (Important for some dogs!): Know Your Puppy's Style: While my toy breed pup used this as a bed-mate, I had a previous puppy who ripped his Snuggle Puppy apart in minutes. If you have a "shredder," you must supervise them closely. It's a behavioural aid and a comfort item, not an indestructible chew toy. Battery & Heat Pack Logistics: I used standard alkaline AAA batteries, and on the 8-hour setting, they lasted about two weeks. I'd highly recommend rechargeable AAA batteries for ongoing use. It comes with one disposable heat pack; for long-term use, consider a reusable pet heating pad. Subtle Pulse: In a quiet bedroom, you can hear a faint rhythmic "thump." It is actually quite soothing for humans too, but worth noting if you are an incredibly light sleeper. Tip for Success To maximise the calming effect, rub the plush against your own skin or wrap it in a T-shirt you've worn. Combining your scent with the heartbeat adds comforting pheromones to create a powerful sense of security that prevents distress before it starts. Final Verdict The Snuggle Puppy Original Heartbeat Toy is an invaluable tool for any owner committed to positive, fear-free puppy raising in 2025. It bridges the gap between the mother dog and a new home perfectly. It is a worthwhile investment in your puppy’s emotional well-being and your own peace of mind.
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