Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

The first time I heard about blue ocean strategy was from my business partner. I ordered the book straight after we talked. We started a new business last year and we are in the process of thinking about our idea monetization. This book gives revolutionary hindsights about how to go with business beside pre-defined concepts of differentiation with the concurrence. Simple to read and yet make complex ideas very clear and immediately applicable.

レッドオーシャン（従来の競争の激しい市場）とブルーオーシャン（自らが切り開く新しい市場）を対比して、新市場戦略を解説する。発売後すぐに古典となった本書には参考になる事例が沢山ある。私が唯一の不賛成の事例さえもかつては光芒を放っていた。。。

(1)原書、(2)日本語訳、(3)オーディオ・ブックの3点セットで、ビジネス英語の聞き取り・発音と表現力のブラッシュアップに活用できます。i-podにアップロードし、通勤時間を有効利用することも可能。日本語版にざっと目を通してから、オーディオ・ブックを聞くことにより、集中力も理解力も高まります。内容については、ご自分でどうぞ。

１）企業がどうやって生きていくべきか。 ２）戦略やビジョンをどうやって策定するべきか ３）理論的にどう作りこんでいくか。 マネージメントの観点から読んでみる、自分の仕事の面から切りつめてみる。 なかなか良く出来た本です。 ただし、注意するべき点は常に競争社会の中にない限り、企業は発展しないと言う点。 これが抜けております。

good

是非読んでみたいと思っていた本です。 激しい競争で多くの企業がお互い自分の身を削っている既存ビジネス分野、Red Oceanとは違い、まだ競争もあまりない新しい市場を作り自分なりのビジネスが可能なBlue Oceanを目指そうとこの本は言っています。そのBlue Oceanへの道を開くためのHINTが必ず得られると思います。※最近は多くの大手企業がこの本の社内勉強会を進めているそうです。

Interesting read to stir up your mind. But its ideas are little new. Confronting new global opportunities and challenges, it is better to focus on basic things. For this, I recommend a great book: China's global reach: markets, multinationals, and globalization by Chinese journalist George Zhibin Gu, which offers sweeping views on current Chinese politics and business as well as how to get all the new opportunities.

Ottimo libro con buoni spunti. un MUST da leggere.

Ich habe schon viele Budiness Bücher gelesen, aber dieses finde ich am Besten. Das Buch ist natürlich nicht technisch, also man lernt nicht wie das Tagesgeschäft in einem Unternehmen abläuft. Man versteht aber in welche Richtung man seinen Business Plan entwickeln soll und was die Erolfsfaktoren für ein Start-up sind. Es geht also ums große Ganze.

I found this to be an amazing read. it's a good book to help you to drive innovation or to be different and the perspectives it gives you is an eye opener. Lots of value to be gained from this book, great stories and examples that you can take on and implement. It has a lot of great insight here, great book to read regardless. Hope you found my review helpful.

🌟 Dive into the world of strategic innovation with "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space." This groundbreaking book presents a fresh approach to business strategy, guiding readers on how to discover new market opportunities and create uncontested space for growth. Get ready to embark on a journey of strategic discovery and unlock your organization's full potential! 🌟 🌼 Top 5 Takeaways 🌼 1️⃣ Beyond Competition: "Blue Ocean Strategy" challenges the traditional approach of competing in crowded market spaces. It introduces a concept of creating uncontested market space, allowing organizations to break free from fierce competition and open up new avenues for growth and success. 2️⃣ Value Innovation: The book emphasizes the importance of value innovation, which involves delivering exceptional value to customers while simultaneously reducing costs. By focusing on both differentiation and low cost, organizations can unlock new market opportunities and redefine industry boundaries. 3️⃣ Strategic Framework: "Blue Ocean Strategy" provides a practical framework for identifying and developing blue ocean opportunities. It guides readers through a systematic process of analyzing existing markets, exploring new customer segments, and creating innovative value propositions that disrupt traditional industry norms. 4️⃣ Real-Life Examples: The book features numerous real-life examples and case studies that illustrate successful blue ocean strategies across different industries. These examples offer valuable insights into how organizations have created uncontested market space and achieved significant growth and success. 5️⃣ Implementation Roadmap: In addition to theory and concepts, "Blue Ocean Strategy" offers a roadmap for implementation. It provides practical guidance on how to overcome organizational hurdles, align stakeholders, and execute blue ocean strategies effectively, making it a valuable resource for turning concepts into action. ⭐ Pros ⭐ ✅ Fresh approach beyond traditional competition. ✅ Emphasis on value innovation for growth and success. ✅ Strategic framework for identifying blue ocean opportunities. ✅ Real-life examples across various industries. ✅ Implementation roadmap for effective execution. ⛔ Cons ⛔ ❌ Requires adaptability and openness to challenge existing business practices. ❌ Some concepts may require careful adaptation to specific industries or contexts. 🌟 In summary, "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space" is a groundbreaking resource for organizations seeking to break free from the confines of traditional competition and explore new market opportunities. With its strategic framework, real-life examples, and implementation roadmap, it provides valuable insights and practical guidance for organizations aiming to redefine industry boundaries and achieve sustainable growth. Dive into the blue ocean and unleash your organization's untapped potential with this transformative book! 🌟

La estrategia del "Océano Azul" es una buena forma de encontrar nuevos mercados alejándose de la competencia directa. Requiere innovación y un cambio de mentalidad, pero puede ser efectiva si se adapta correctamente a las necesidades de la empresa.