Brand New. BT21 is the first project of LINE FRIENDS CREATORS. It’s new IP created with the collaboration of LINE FRIENDS and BTS Rather than simply creating avatars of the physical appearance of artists, BT21 consists of 8 different charming characters created by BTS members, where all of them actively participated in the whole process from drawing sketches to elaboration. BTS, the first artist to join the ‘FRIENDS CREATORS’ Project, is a creator that shows connection in terms of the global character brand LINE FRIENDS’ keywords: Global, Millennials and Trending. BTS has high popularity and strong influence in the world, and are great story tellers of our time who can share the story of ‘development in IP.
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